Style Art


Gucci celebrates the New 12 months’s season with a fling on the sunny coast. The brand new marketing campaign, which has an unconventional winter solar vacation theme, is a enjoyable cruise ship to move! And there is an eclectic group of passengers who do not hesitate to mirror and have fun the totally different characters of this ship.

Present Giving Marketing campaign 2019 (Gucci)

A self-styled stage set cruise ship with totally different decks is adorned with decorations and bushes reflecting the Christmas spirit. Meals, drink and leisure are introduced in a pair of attention-grabbing tales, all mirrored in a heat and sunny background in distinction to the winter codes. This amusing marketing campaign, created by Gucci’s Inventive Director Alessandro Michele, was filmed by photographer and director Concord Korine.

Present Giving Marketing campaign 2019 (Gucci)

Adorned with eclectic items appropriate for the gift-giving season, for the primary time, we see a combination of two of probably the most acquainted patterns of the style home: beige and bone GG Supreme canva and historic Flora motifs.

Present Giving Marketing campaign 2019 (Gucci)

The vacation assortment, which consists of clothes, sneakers and equipment, consists of baggage, suitcases, jewellery baggage and small leather-based equipment in numerous silhouettes adorned with the brand new GG sample and gucci flora’s vibrant colourful flowers and bugs. Designed equipment additionally characteristic Gucci’s iconic green-red-green strains and a steel GG emblem, and the vacation assortment, which cleverly combines the style home codes, has come collectively in accordance with the cruise climate. All of the items within the ‘Present Giving’ assortment had been designed to swimsuit the cruise ship, particularly when the hard-lidd suitcases had been impressed by the fashion of individuals touring to the seashore, referring to gucci’s time.

Present Giving Marketing campaign 2019 (Gucci)

The pictures reflecting Concord Korine’s photographic and movie aesthetics had been created completely for this season. The digital expertise, which can be featured within the unique pane of the Gucci app, presents customers a pleasant Augmented Actuality portal, whereas this AR expertise you could find on Snapchat, gucci’s digital and charming tropical islands, impressed by the marketing campaign you possibly can discover it with holographic particulars. As well as, you possibly can attempt the face filter created impressed by the colours of the tropical island by way of Instagram.

Present Giving Marketing campaign 2019 (Gucci)

Gucci presents an revolutionary platform to play with a present assortment and presents customers enjoyable and colourful background photos by way of its web site. Particular Stickers that you should use on Instagram, iMessage and Giphy have additionally been designed for a set you could purchase immediately from interactive digital apps.

2019 Present Giving Marketing campaign Digital Experiences (Gucci)

The Italian model, which lately launched an revolutionary challenge, is making ready to introduce luxurious style in a brand new means. The challenge, referred to as Gucci Pin, will reference digital maps, whereas the model’s shops around the globe can be at your fingertips. The primary steps of this challenge, which you’ll discover many Gucci shops subsequent 12 months, are on Canton Street in Hong Kong in November 2019, Fukuoka Jwataya in Japan, Seognam Hyundai Pangyo in Korea, Cherry Creek in Denver It begins on the Mall and at Galeries Lafayette in Paris.

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